Most of this article is about the Wildcats, but it contains the following:
"California tailback Marshawn Lynch accepts this season's Heisman hype, but it's not easy.He enters the fall as the nation's second-leading returning rusher at 124.6 yards per game. The program's sports information department has launched a Heisman campaign, but it seems Lynch rather would go about his trade quietly."I think Marshawn has shown the last couple of years that he's one of the most talented players in the country, and we have a responsibility to make sure that's known," Cal coach Jeff Tedford said. "He'd prefer to keep the spotlight off himself, but he understands that's part of it." "